Original logo for Melin Hat co.
The brand objective combines a masculine street-wear aesthetic with high end bespoke tailoring and materials. Simple and unique logo-mark to stand alone and with the word-mark treatment.
I took inspiration from the letters in the brand’s name, using them to create a bridge structure. The final lockup is bold and simple, tells a story of strength and quality. One consideration was to ensure bold lines that worked universally in textile print applications.
